Impact: Audio
Radio Advertising
Listening is 🔥
Both Digital Radio (like Spotify and Pandora) and Terrestrial AM/FM Radio provide excellent opportunities to reach customers. There are over 214 MILLION listeners to Digital Audio in the US, spending an average of almost 5 hours every day with audio-only platforms. Terrestrial Radio Makes up 36% of all listening across every platform and accounts for 76% of daily audio time spent with any ad-supported platform. And while audio platforms make up a total of 31% of media consumption, only 9% of all spending on advertising goes to audio. 80% of listeners say they trust what they hear on digital radio (an average of 7x more trustworthy than all other sources) and there is a 77% connection between hearing an ad on digital radio and making a purchase.
Source: Sirius XM Media Reports
214 Million
Listeners of Digital Radio
4.8 hours
Avergage Daily Listening
31%
Of all media consumption is audio.
only 9%
of advertising spending is on audio.
Creative Audio Services
Sound connects people on a deep level
It is IMMERSIVE, putting people in the middle of a moment.
It is VISCERAL, affecting the emotions more than visuals ever could.
It is SOMATIC, literally vibrating in the ears and chest, creating a body response.
It is EXPERIENTIAL, giving your audience a feeling of being somewhere.
Check out the impact of audio in the marketplace and what high-quality audio production can do for you.
Soundscape Audiobooks
Growth Beyond Expectation
Audiobooks are booming. in 2023 the audiobook industry reached $5.3 billion worldwide. And it's anticipated to continue to grow at a rate of more than 25% annually for the next 10 years.
How much an author could make from an audiobook varies tremendously, but let's look at the 2021 numbers as a reference point:
$538 million (author share) ÷ 74,000 (audiobooks sold) ≈ $7,250 per author.
Seems worth taking advantage of.
Source: Audio Publishers Association
$2 Billion
2023 audiobook revenue in the US
+26.4% annually
Expected growth in audiobooks for the next 10 years (that'll be $39.1B globally in 2032)
140 Million
Listeners of audiobooks in the US in 2024
Soundscape Audio
Increasingly, listeners are looking for narrators and audiobook publishers to do more than just have a nice voice and read competently – they are looking for acting, drama, and an audio experience that draws them in and keeps them engaged.
Have you considered dual narration? What about a full cast audio drama, with sound effects and everything? Produce an audiobook that blows your audience away, and they'll be begging you to keep writing. We even have something special for children's books!
We have dozens of audiobooks under our belt as narrators and producers, and can take care of any and all parts of your audiobook creation and delivery process.
What We Do
We provide three different levels of service and production:
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Single Narrator. Perfect for most books, this simple option is straightforward and easygoing.
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Dual Narration. When you have a book that needs some back-and-forth in the dialogue (common in Romance or in books with a good mix of male/female roles), having two narrators offers a more dynamic experience for the listener.
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Full Cast Audio Drama. For works of fiction with lots of energy, drama, or action, a full cast + music/SFX is a complete game changer!
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Audiobook Editing. If all you need is someone to edit and master your audiobook to perfection, we got you! This—obviously—comes included with all the books we produce.
Check out our Soundscape Audio Program to learn about audiobooks that do more than just read.
Trustworthy, Results-Focused, and Affordable
We help our clients take advantage of this gap and make a real impact with new and existing customers. Paige Vox is an official agency parter with Sirius XM Media, the largest Digital Radio Network in the US. We have developed relationships with Terrestrial Radio stations across the Northeast (and expanding). And we can get you started getting your ads played on radio for as little as $250.
What We Do
We love creating and delivering creative, memorable radio ads for small businesses that reach tens or hundreds of thousands of listeners. We provide a soup-to-nuts service for radio ads including:
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Scriptwriting
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Casting & Recording
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Production (including sourcing and mixing)
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Distribution to radio stations (digital or terrestrial)
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Campaign management
Don't buy the widely-circulated myth that radio is old-fashioned and ineffective; all the numbers say otherwise.
River Watts
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Ash Marcus
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Podcast Production
Can't Get Enough
Podcasts are still growing—and big: 350% in the last 10 years big. There are almost 140 million monthly podcast listeners in the US. An $18.5 billion market, podcasts offer unmatched opportunity for growing a deep and loyal following. Shows can be hyper-focused on your perfect audience, and podcasting is among the most trusted forms of media in existence today, with 87% of listeners say they believe that what they hear on podcasts is mostly accurate—including the news.
Podcasting is also becoming increasingly popular to advertisers, with nearly 2/3 of creators saying that it's a key part of their growth and revenue strategy.
Sources: Sirius XM Media Reports | Pew Research
How To Stand Out
Podcasts seem easy to produce, and in one sense they are. Just talk some content into a mic and upload it to...wherever people get podcasts. But with over 4 million podcasts to choose from, how do you stand out?
Don't Focus on Content. Sounds crazy, right? But the fact is, your content will draw your perfect audience; by its nature podcasting is hyper-specific and self-selecting.
DO Focus on Delivery. How you deliver your content is what makes you stand out. Do you have a memorable hook with music? Does your audio quality sparkle? Do you have a regular, predictable format that your audience can get into the flow with? These are elements you have control over that make all the difference.
What We Do
We provide a range of services to help your podcast thrive.
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Intro/Outro. Stand out from the noise by having a strong hook and close, something that makes your podcast memorable and exciting. We do it all, including scriptwriting and full production (casting, VO, music, mixing).
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Podcast Editing. You love making the podcast but not making the podcast. Let us do the heavy lifting. We'll cut it to make it snappy and boost the audio quality so it shines.
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Audio Consultations. Let's face it: a lot of podcasts' quality sucks because people think the best thing to do is just churn out content. Get pro advice on set up, audio quality, and best practices.
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Distribution. Tap into the biggest podcast networks so you can be "anywhere you get your podcasts."
350%
Podcast growth in the last 10 years
135 Million
Monthly listeners
$4 Billion
Expected 2024 revenue
2/3
Of creators say podcasting is a key strategy
Sound Design
Mixing and Mastering for any creative project
Poorly mixed audio drives people away.
We provide professional sound design, mixing, and mastering for creative projects of every type: film, video games, TV, radio broadcast and station tags, audio pads, toys and games, telephone (IVR), kiosks, guided tours...you name it.
We know the specs you need to get your audio heard the way it was intended, and we can help bring to life the audio you've only just imagined.
Obessed with Quality
The #1 complaint for audiences is poor audio quality. It's worse than bad lighting, bad acting, bad staging. Audio is the top cause for rejection from voice casting services and their clients, and results in the fastest "click-away" rates on internet videos.
We obsess over audio quality. No project leaves our studio without thorough massaging; every beat is analyzed by hand by us (not just a computer). And we guarantee our work to perfectly match specifications of your delivery platform.
Indie Projects
Do you have your own idea for a creative project? Let's talk! We LOVE working with small creators to bring something new into the world.
What We Do
We provide:
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Foley
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Original Sound Design
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2M+ Sound and Music Library
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Mixing
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Mastering and Audio Leveling
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Creative Partnership
River Watts
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Voiceover
The ROI King and Queen
The common element across all these markets is voiceover. This wildly-expanding art and service is key to making an authentic connection with your perfect audience. On its own it's a $5 billion dollar industry, but the ROI on voiceover is hard to beat. Typical video and audio ads bring in a minimum of 3x the amount spent on the ad, and commonly return 5x-10x ROI. There's a 550% increase in consumer engagement with ads that include human voice. And that's not to mention the $386 billion video game industry and $436 billion animation industry, both of which thrive with the help of voice actors.
Sources: Voicebot.ai | Wyzow| | Voices.com
71.6%
Preference for human voice vs. synthetic AI
5.5x
Greater engagement and retention over text ads
33%
Animated videos makeup of total video advertising
Real Human Voices
Human voices are preferred to AI voices by almost 72%. There's a reason for this: humans connect with other humans in an authentic way that computer synthesis just can't. There are quite a lot of other advantages to working with a human voice actor. We have a superior range of emotional expression and vocal variety, intuitive understanding of context, the ability to adapt, and take direction, and change our approach. While AI is improving, there's just no comparison.
Vetted Professionals
Buying voiceover can be a little bit caveat emptor. With the rise of home studios and digital files, the number of "voice actors" in the world has increased exponentially. But we've all cringed at terrible delivery and audio quality...you don't need that mess. We are trained actors with the years of experience and professionalism needed to deliver the quality and customer service you deserve. Check out our personal VO pages to learn more.
What We Do
We provide:
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Free auditions
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Fast turnaround (48 hours or less for most projects)
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Exceptional quality (our studio noise floor is about -100db)
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Fair pay with honest expectations of ownership
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Casting (If our voices aren't perfect for your project, we keep a roster of qualified, vetted professionals)
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Optional directed sessions (you can sit in on the call yourself to get exactly what you want the first time)
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Final Production
Select Clients
Types of Demos
Our specialties include:
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Commerical
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Narration
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K-12
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Political
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Promo
COST: $1000
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Video Game
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Animation/Character
COST: $1500
Need something different? No problem! We an accommodate almost any request, including sprucing up current demos.
What We Do
We provide full-scale service in creating a unique and personal demo, all inclusive of the cost.
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Consultation
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Personal copy written for you
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1-on-1 coaching session for your scripts
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Extended coaching option*
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Recording session (remote or in person in VT) with director and engineer
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Full production, including editing, music + SFX, and mix
*Extended coaching has an additional cost
Voiceover Demos
Get a professional VO Demo for yourself
You need a professional VO demo for whatever field (or fields) you are hoping to work in. Demos are your calling card, showing off what you can do; if they do not immediately impress and grab your audience, you probably won't get called. And if they don't show off your range, you'll get pigeonholed pretty quick.
An excellent demo is exciting, carefully curated, shows the widest possible range of your abilities, and is unique to you.
River Watts
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Ash Marcus
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Jamie Lane
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